01 Oct Is it all about pricing?

Don’t make it a race to the bottom. It will be bad for all of us.

Everyone says it. I guess it makes sense in solar. Cause this industry is cowboy central.

We all see ads for cheap solar. And then when a customer buys that cheap solar, they are never happy with the product.

But that’s not really a pricing issue. It’s a quality issue. If quality is mandated that’ll stop.

Ok, I know, that’s easier said than done.

But let’s assume that does happen. The industry becomes so regulated it’s impossible to install crap solar. Price wise, it’ll still be a race to the bottom, that won’t ever change.

You may then argue that’ll force vendors to cut margins. So low that one mis-step and they will be out of business. It’ll still be bad for the industry.

But that’s not a problem. That’s capitalism.

Don’t believe me. How much did you pay for your last plane ticket? Did you think you were grossly overcharged? Do you know how tight airline margins are?

Wining at capitalism = Better Value

Better Value = Better Product + Better Pricing

It isn’t all about pricing, but it’s at least 50%. If you think otherwise you’re kidding yourself.

But yes the other 50% is about making your product better.

In the 4 years Solaris Finance has been in business, I can confidently say we have made our product better, easily.

Now my industry isn’t as competitive as the solar industry. So I’m not as pressured to reduce prices as maybe you are.

But if I was to ignore 50% of the equation, I’d be acting foolishly.